Does the Ethicist blog?

I had a question for him, and though it’s too late to hope for a paper reply, maybe I could post it and eventually somehow, through the world of blog-degrees-of-separation, I could get my answer.

Here’s what happened: I googled the Super Bowl, because, in spite of the tone of a January 30th post (below), I do not want to go out today and align myslef with the odd assortment of anti-competitive-sport, or anti-technology-or-TV people who take the principled position of refusing to ever participate in watching something as "mindless" as the Super Bowl. Therefore I wanted to figure out who is playing tonight so I could throw around such comments at the grocery check-out as “Yeah, how do you like those Patriots…” You never really have to have any substantial knowledge of the game to talk sports in our society.

I came across the site where you can vote for favorite Super Bowl ads. That sounded exciting and fun and so I was wondering, is it unethical to by-pass the game and tune in only to the commercial messages? And can I vote, even though I am not really in the spirit of the game and my mindset may be somewhat warped and out of the norm? (I also will not have had 2 sick-packs under my belt and so my idea of what’s funny may be out of kilter). It seems wrong to just look forward to this year’s Bud or FedEx ad, but I’m thinking that if a company spends 2.25 million on a 30 second spot, the content must be worth un-muting your TV for.