Tuesday, June 14, 2005

Confession

I read with interest Oscar’s deliberations about buying a cup of coffee in Germany. He was posting away at a Berlin Starbucks and assuring us that mutter necessity (really: a better than average brew, in a smokefree environment) drove him to it. Me, I’d do it for the sleek and comfortable looking ambience. (Scroll down to the second photo here.)

I’ve written before about my horror when Starbucks put up a drive-through on University Ave. in Madison. And how I now routinely violate my own “horrified stance” by driving up (only when I am in a hurry, I promise).

But all this made me think that, unlike Oscar, I am without principles – or, at the very least, mine are thinly drawn and definitely arbitrary. I admit it. I make no sense. Here’s my honest list of when I will cave for the love of the service or product (or for the sheer convenience associated with it), overcoming my feeling of loyalty to the little guy and when I absolutely will not touch the tainted stuff:

1. I will drink Starbucks coffee (even though its corporate goal is to operate more than 30,000 retail outlets worldwide);
2. I will shop endlessly at Borders (even though it has some 500 stores, to say nothing of the horrible Walden chain, also under its management);
3. I will shop at Whole Foods and I’ll even write a letter of love and devotion to the owner of the chain for substantially improving my grocery shopping experience (even though I hear he is an arrogant jerk face);
4. I would rather hunt nuts and berries than set foot in Taco Bell, McDonalds or KFC. The last time I was in one was a year ago when the person I was with developed a severe hydration need. I was in pain the entire three minutes we were there. Never, ever, ever will I willingly set foot in one again.
5. And here’s a weird one: champagne. It’ll always be from the little guy. I have such great affection for those who are figuring out ways to turn the fermenting bottles by hand and trying to make a go of it with tiny tiny fields of rock and dirt that I want to put in my pennies into their coffers.

I could go on, but I think this short list says it all: I have sold my soul and conscience. I am without scruples. Mostly, I really like to be surrounded by yummy foods and good books, while sipping a steaming cup of dark roast with frothy milk. Those cravings satisfied, I'll take a look at the corporate ledger. But first thing's first.

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