Monday, October 18, 2004

For those who care about stars

Tonight was the night: an all-important, unprecedented all-staff meeting took place at L’Etoile. Staff was supposed to throw a birthday bash for Chef O. They did not deliver. Chef O was supposed to spring a surprise on the staff. She delivered.

You must NOT spread the word. You, reader of Ocean, are in a privileged position. You know things that others do not know. Readers with blogs, do NOT link to this. It is just between me and the Ocean readership. In other words, top top secret, reserved for the small handful of the loyal Ocean trackers.

Chef O is going national. She is taking her message of sustainable dining (I do not know what else to call it – it is multifarious) to the world at large. Her ‘job’ at L’Etoile is nearing an end. Her ‘work’ as chef-ecologist is just beginning.

What does it mean for you, the diner? Well, she will no longer be the sole proprietor at L’Etoile. Others will take over the management of the retaurant. Some of us are working frantically to allow the current Chef de Cuisine, Tory, to slip into that role.

There will be changes at L’Etoile. There will be expansion and growth. There will be, with new management, more comfortable chairs to sit in. Construction will begin in winter. Investors and partners are now under review (if you have the bucks, now’s your chance!!). But after this year, L’Etoile will never be the same again. It will be bigger, grander, a flagship restaurant that will make Madisonians proud and will make Alice Waters quiver.

But it will not be the type of place where I could approach the chef-proprietor on the street one day (five years ago) and tell her that she needs to hire me as a line-cook. Future management would, I’m sure, frown on such behavior.

You want the rickety wooden chairs and the staff that voted Green rather than Gore 4 years ago (thanks, guys!)? Go now. In a short while, the food will be probably even better, the ambiance will be much improved, but it will not be the little star I knew it to be when I encountered it 25 years ago when I first moved to Madison and it was just three years old.

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