Friday, January 30, 2004

Saddled with reviewing best-sellers

Who would even want to be an NYT book critic (see post below) if it means having to slog through this list (from the article today entitled “Best Sellers, on a Scale of Good Read to Good Grief”):
The books reviewed in Janet Maslin's Critic's Notebook article:
"THE LAST JUROR," by John Grisham. Doubleday. $27.95.
"THE PRESENT," by Spencer Johnson. Doubleday. $19.95.
"THE AUTOMATIC MILLIONAIRE," by David Bach. Broadway Books. $19.95.
"THE PROPER CARE AND FEEDING OF HUSBANDS," by Dr. Laura Schlessinger. HarperCollins. $24.95.
"EMMA'S SECRET," by Barbara Taylor Bradford. St. Martin's. $24.95.
"PS, I LOVE YOU," by Cecelia Ahern. Hyperion Press. $21.95.
"DIVIDED IN DEATH," by J. D Robb. G.P. Putnam's Sons. $21.95.
"FOR US, THE LIVING," by Robert A. Heinlein. Scribner. $25.
"MR. PARADISE," by Elmore Leonard. William Morrow. $25.95.
"THE SECRET SYMBOLS OF THE DOLLAR BILL," by David Ovason. HarperCollins. $18.95.

It appears the self-help books continue to bulldoze their way into the mass market. Advice-giving is cheap and easy, and we seem to enjoy getting it by the truckload. In the article, we read about the newest best seller written by Spencer Johnson:
In the wake of that land-office success [the author is referring to “Who Moved My Cheese,” about which she says: “written for readers who would find a "Fun With Dick and Jane" primer too demanding”] Mr. Johnson would barely have had to write anything to market more advice. So he hasn't quite written anything in cooking up "The Present." That title is a pun about how the ability to live in the moment is a gift. Present-related wisdom is such that the book's advice can be summed up on a one-page card. This is conveniently included.
Although Mr. Johnson's new book does not particularly acknowledge it, he published something very similar back in the early 1980's, his prepopular days. But that book was called "The Precious Present." Both begin with a sage old man telling a boy that the Present — capital P — is the best thing he can ever receive.
From "The Precious Present":
" `Wow!' the little boy exclaimed. `I hope someone gives me the precious present. Maybe I'll get it for Christmas.' "
From the labor-intensive rewrite:
" `Wow!' the little boy exclaimed, although not fully understanding. `I hope someone gives me The Present someday. Maybe I'll get it for my birthday.' "

Maybe we all just have one idea in us and we recycle it again and again, but I'm going to hope our packaging of it is a little less shabby.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.