'My Life' in Madison

Who would spend an entire afternoon at Borders on such a beautiful day? Me. I have a lot of work to catch up with and oftentimes bringing stacks of papers to Borders forces me to actually move through them. It worked for me today.

Of course, I was keeping an eye on the activity up front surrounding the first day of sales of the Clinton book. My desire to present accurate information here led me to inquire at the counter about the strength of customer interest. Naturally, they lied and said that the book was doing very well indeed. Have you ever heard a business admit to lagging or mediocre sales? No, of course not.

I noted that one colleague was hovering near the Clinton books for a long time, much as if he wanted to buy the volume but couldn’t get himself to lay down the cash for it. I also saw a TV camera recording the non-action (there were no people buying nor even looking at the book at that moment). And I saw a blissfully empty café. No readers and few shoppers here today. All this reinforced the belief that in Madison, the rush to purchase “My Life” is NOT on.

In any case, this is the kind of town where people wait for paperback editions to come out. Or at least for the week-end Borders sale for state employees (that would be 75% of Madisonians... okay, a slight exaggeration) to kick in. Second-run movie-houses (at $2 per viewing) are also popular. And the used books store, ‘the Frugal Muse,’ is a hot place to run into People You Know. One could say we are a frugal sort.

A photo of the Clinton display at peak evening rush hour:


buy me, buy me!