Wednesday, April 07, 2004

To buy or not to buy?

Suppose your income was $200 a month and you had a family to support (including aging grandparents and parents who had no where else to go). Suppose life was tough, entertainment options were few, winter nights were long. Suppose you were used to buying things “under the counter” as it were, and you lived in a country where the word “copyright law” has not been in existence for the past 70 years.

Alright, supposing all the above, would a legitimately produced CD, priced at $10, or DVD priced at $20 cause you to turn away from the market of pirated copies, selling at $4 each? Showing titles that are more recent than what you can legitimately have access to? And appearing with ready translations into the language of your choice? You would do that? ARE YOU SURE??

The Times reports (here) that the American Film Industry is now trying to fight piracy in Russia by lowering prices of DVDs (cutting them back to $10 -$15). Still, it seems futile. I cannot imagine a person who earns that little spending so much just to feed the American Film Industry its rightful share of profit. I’m not saying that this is right, I am simply dubious that the Film Industry will make even an infinitesimal dent in piracy with this move.

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